The urban Indian population is getting more and more involved with the internet in solving their everyday communication, socializing, and information needs. The savvy young Indian today goes online to shop for his mobile, to pay his bills online, to know more about the latest car in the market, and to download the syllabus of his post graduation course. While the level of involvement is definitely on an increase, internet dependency is yet to reach a common Indian’s life and become an everyday necessity. The lack of information related to Indian socio-political interests, on the internet is appalling.
A few days back, I tried to look up the nearest pet store in
My quest for knowledge of the common “Indian Rabbit” again yielded next to 0 results. On the contrary, sitting in
Being one of the fastest growing economies in the world, this scanty presence of
I have been working for one of the biggest advertisers in the Indian internet space for some time now. So, by virtue of my job requirements, I have interacted with the major service providers and the big time agencies that handle mature online advertising spends.
In my various interactions, I have often come across a certain apathy in many Indian Brand Managers towards the efficacy of this medium. The same apathy is reflected in the attitude of the various service providers that intend (half heartedly) to expand business in this country. [Yahoo, for example has not launched
This is surprising, considering that this country is a major IT talent-hub and boasts of some of the best brains in the IT field.
This wide spread Indian apathy to the biggest technological transformation of recent times, coupled with the fact that India continues to be a blind spot for the major Internet Service Providers, may lead to an overall slowing down of the much touted great Indian IT revolution.
